Exploring why individuals acquire the motivation to mitigate climate change
[Thesis]
Lampkin, S.
University of East Anglia
2010
Ph.D.
University of East Anglia
2010
Human motivation is a complex and multi-faceted aspect of individual behaviour. Inthe context of climate change, people can be motivated to change their lifestylesmarkedly to protect the planet and its resources, or seem not to care, or worry, howthey impact on the planet; the reasons behind this difference are poorly understood.This study explores the internalised motivation to mitigate climate change, based on asample of adults who perceive that they are highly motivated to reduce carbon dioxideemissions. An internal nature to a motivation produces long-term behavioural changethat is not reliant on external incentives, and provides a greater satisfaction for anindividual. The external rewards for taking action in the climate context are slowcoming and intangible so the internal nature, backed by external coercion, is critical inresponding to climate change. The three key aims of the research are to identify thecommon characteristics of individuals with an internalised motivation, the definingcharacteristics that predispose individuals to have a substantial internal nature and thecontributors to the development of internalised motivation. The research is based ongrounded theory, with the direction for each stage evolving from the results of thepreceding stage. A complementary combination of exploratory and non-exploratoryapproaches and quantitative and qualitative analytical techniques is used.The research draws on previous work on models of motivation, notably from thefields of sociology and psychology. The findings confirm the validity of aspects ofthese models, although the particular characteristics of the climate issue do result in ashift of emphasis. It is found that there are five defining characteristics of individualswho have internalised motivation. These defining characteristics are three ethics, asense of value, a sense of responsibility, a sense of belonging, and two capacities, anability to make connections and an ability to self-reflect on behaviour. A sense ofvalue, especially self-value, is the underlying contributor of internalised motivationand the other four defining characteristics are driven primarily by a feeling ofcompetence, a strong family background, knowledge regarding the climate issue andsetting local and tangible goals to improve behaviour, respectively. The ability toconnect with nature in a sensual manner when visiting particular places in the naturalenvironment is unique to individuals who have internalised motivation. The return,which is invariably the drive for human motivation, is not found to be fundamental inthis climate context. It is based on achieving short-term and local changes, and lessensin importance once internalisation starts to take place.From a policy viewpoint, developing a high level of motivation to reduce emissions ina broader range of individuals requires encouraging, regular and sensual contact withnature, nurturing the belief that individuals make a difference and, last but not least,reasserting a values stance in society.