This article investigates the image of Jacob in Targum Jonathan's interpretation of Hos 12. It presents a brief comparison between the Hebrew text of Hos 12 and the Targum's translation, and focuses on those verses that are relevant to the image of Jacob (Hos 12:3-6; 12:13-14), looking first at the Hebrew text and then at their interpretation in the Targum. An analysis of the translation clearly shows the meturgeman's concern to counteract any potential negative image of Jacob. The meturgeman does not present the relationship between Jacob and the prophet's contemporary people as analogous, in the sense that the deceitful character of the people is a reflection of the character of their forefather. Instead, the relationship is seen as contrasting: Jacob functions as a role model.