عنوان
پدید آورنده
موضوع
رده
HM263 .F67 2001
HM263
.
F67
2001
کتابخانه
محل استقرار
0585443963
0749436328
9780585443966
9780749436322
b802695
Effective writing skills for public relations /
[Book]
John Foster.
2nd ed.
London :
Kogan Page,
2001.
xi, 180 pages :
illustrations ;
24 cm.
PR in practice series
Previous edition: 1998.
Published in association with the Institute of Public Relations.
Includes bibliographical references and index.
The importance of style : an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines : making them work -- Dealing with figures and abbreviations -- Keep it short, simple : and plain -- Writing for the press -- Captions : how to handle them -- Skills and styles for the office -- Traps, snares and pitfalls -- The spoken word : pronunciation matters -- Principles of presentation -- The words for IT -- English grammar : some definitions -- Confusing pairs of words -- Glossary and jargon buster.
0
Business writing.
English language-- Written English.
Public relations-- Authorship.
Business writing.
English language-- Written English.
Public relations-- Authorship.
808
.
066659
21
HM263
.
F67
2001
H315
HC912
.
3
clc
clc
Foster, John.
Institute of Public Relations (Great Britain)
20201207154149.0
مطالعه متن کتاب [Book]
Y
