developing your firm's resources to achieve profitability without cost cutting /
Michael L. Pettus.
Westport, Conn. :
Praeger,
2003.
1 online resource (xv, 240 pages) :
illustrations
Includes bibliographical references and index.
We live in a chaotic world. Some of the chaos results from poor decision-making (e.g., Enron, Arthur Andersen, WorldCom). Yet other aspects of chaos (war, terrorist attacks, etc.) are beyond a firm's control. This book demonstrates that firm growth is more dependent on how a firm develops its resource base over time. Examining actual firm growth in several industries, with a focus on trucking, the airline industry, and the North American railroad industry, Pettus shows that a specific resource sequencing leads to higher firm growth than other sequencing patterns. This sequencing pattern is sim.