Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.
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True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and.