عنوان

Marketing and football :

0750682043

9780750682046

b801516

Marketing and football :

[Book]

an international perspective /

edited by Michel Desbordes.

1st ed.

Boston :

Butterworth-Heinemann,

2007.

xxvi, 518 pages :

illustrations ;

24 cm.

Sports marketing series

Includes bibliographical references and index.

pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente -- C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird -- 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.

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'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.

Soccer-- Marketing.

Soccer-- Social aspects, Cross-cultural studies.

Marketing.

Rugby (sport)

Soccer-- Marketing.

Soccer-- Marketing.

Soccer-- Social aspects, Cross-cultural studies.

Soccer-- Social aspects.

Desbordes, Michel.

20201207140304.0

[Book]

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