Introduction to e-commerce -- E-commerce background -- Service quality of e-commerce for global consumers -- Global quality management practice for e-commerce -- E-commerce diffusion: critical factors affecting diffusion of e-commerce -- Diffusion of e-commerce in developed and developing countries: comparative studies -- E-commerce adoption in developing countries -- Influencing factors and the acceptance of internet and e-business technologies in maritime Canada's SMEs: an analysis -- Effect of proliferation and resistance of internet economy: understanding impact of information and communication technology in developing countries -- Globalization and relevant strategy for e-commerce -- Culturally customizing international web sites -- A cultural perspective on web site localization -- Conclusion, implications, and future trends.
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"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.
MIL
213071
Proliferation of the Internet economy.
160566412X
Electronic commerce-- Technological innovations.
Electronic commerce.
Information technology.
Internet-- Economic aspects.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.