عنوان
پدید آورنده
موضوع
رده
HF5415.13 .C265 2001
HF5415
.
13
.
C265
2001
کتابخانه
محل استقرار
013915695X
9780139156953
b799165
Marketing management in the 21st Century /
[Book]
Noel Capon, James Mac Hulbert.
Upper Saddle River, N.J. :
Prentice Hall,
©2001.
xvii, 637 pages :
illustrations (some color) ;
26 cm
Includes bibliographical references and index.
"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--Jacket.
Marketing management in the 21st Century.
Marketing management in the twenty-first Century
Marketing-- Management.
Management.
Marketing-- Management.
Marketing.
Marketingmanagement
658
.
8
21
HF5415
.
13
.
C265
2001
85
.
40
QP
600
bcl
rvk
Capon, Noel.
Hulbert, James M.
20201207113949.0
مطالعه متن کتاب [Book]
Y
