عنوان
پدید آورنده
موضوع
رده
HF6182.J3 M636 2006eb
HF6182
.
J3
M636
2006eb
کتابخانه
محل استقرار
1474214762
1847883214
9781474214766
9781847883216
1845204972
9781845204976
9781845204983
b798758
Ethnography at work /
[Book]
Brian Moeran.
New York :
Berg,
2006.
1 online resource (xi, 152 pages)
Includes bibliographical references (pages 129-150) and index.
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
0
Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
codeMantra
9781847883216
Ethnography at work.
9781845204976
Advertising agencies-- Japan.
Advertising-- Japan.
Business anthropology-- Japan.
Ethnology-- Fieldwork-- Japan.
Advertising agencies.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Business anthropology.
Ethnology-- Fieldwork.
Japan.
7
BUS-- 002000
659
.
1/11
22
HF6182
.
J3
M636
2006eb
Moeran, Brian,1944-
20201207111746.0
pn
مطالعه متن کتاب [Book]
Y
