عنوان
پدید آورنده
موضوع
رده
HF5415.3 .B683 2004eb
HF5415
.
3
.
B683
2004eb
کتابخانه
محل استقرار
074944181X
0749445963
1280222557
1423711157
1598758322
661022255X
9780749441814
9780749445966
9781280222559
9781423711155
9781598758320
9786610222551
b798746
Questionnaire design :
[Book]
how to plan, structure, and write survey material for effective market research /
Ian Brace.
Sterling, Va. :
Kogan Page,
2004.
1 online resource (xii, 289 pages) :
illustrations.
Market research in practice series
Includes bibliographical references (pages 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
0
Questionnaire design explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used.
eBook Library
EBL242857
Questionnaire design.
074944181X
Market surveys-- Methodology.
Questionnaires-- Methodology.
Marketing-- methods.
Surveys and Questionnaires.
Études de marché-- Méthodologie.
Questionnaires-- Méthodologie.
BUSINESS & ECONOMICS-- Marketing-- Research.
Enquêtes (vorm)
Étude de marché
Market surveys-- Methodology.
Marketing.
Méthodologie de recherche.
Onderzoeksontwerp.
Questionnaire.
Questionnaires-- Methodology.
Recherche en marketing.
BUS-- 043060
658
.
83
22
HF5415
.
3
.
B683
2004eb
85
.
40
bcl
Brace, Ian,1949-
20201207111721.0
pn
مطالعه متن کتاب [Book]
Y
