Includes bibliographical references (pages 269-270) and index.
ESSENTIALS of Trademarks and Unfair Competition; Contents; 1 Trademark Basics -- Overview; 2 Trademark Types; 3 Establishing, Registering, and Defending a Trademark; 4 Handling Trademark Disputes; 5 Trade Dress; 6 Threats to the Trademark; 7 Other Issues in Trademark Law; 8 Unfair Competition; Appendices; Forms; Bibliography; Index.
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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.