عنوان

Advertising cultures /

1474214347

1845206207

9781474214346

9781845206208

1859736734

1859736785

9781859736739

9781859736784

b798338

Advertising cultures /

[Book]

edited by Timothy deWaal Malefyt and Brian Moeran.

1st ed.

New York :

BERG,

2003.

1 online resource (xiii, 220 pages) :

illustrations

Includes index.

Includes bibliographical references and index.

Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba.

0

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audi.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Advertising cultures.

9781859736739

Advertising agencies.

Advertising.

Agences de publicité

Publicité

Advertising agencies.

Advertising.

Antropologische aspecten.

BUSINESS & ECONOMICS-- Advertising & Promotion.

Etnografie.

Reclame-industrie.

BUS-- 002000

Malefyt, Timothy Dwight deWaal.

Moeran, Brian,1944-

20201207105540.0

pn

[Book]

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