عنوان
پدید آورنده
موضوع
رده
HF5415.123 .A27 2001eb
HF5415
.
123
.
A27
2001eb
کتابخانه
محل استقرار
0080498337
1136361219
1136361251
113636126X
1138441120
1429483792
9780080498331
9781136361210
9781136361258
9781136361265
9781138441125
9781429483797
0750650273
9780750650274
b797225
Successful marketing communications :
[Book]
a practical guide to planning and implementation /
Cathy Ace.
Boston :
Butterworth-Heinemann,
2001.
1 online resource (ix, 210 pages) :
illustrations
Chartered Institute of Marketing/Butterworth-Heinemann marketing series
"Published in association with the Chartered Institute of Marketing."
Includes index.
1. The marketing context -- 2. Planning your marketing communications -- 3. Above the line communication methods -- 4. Below the line communication methods -- 5. Public relations : more than just a goodwill exercise -- 6. Managing implementation -- 7. Building the relationship over time -- 8. Communication planning and implementation in the real world : case studies that will challenge your ability to really 'do it'!
0
Successful marketing communications.
9780750650274
Communication in marketing.
BUSINESS & ECONOMICS-- Green Business.
Communication in marketing.
BUS-- 094000
658
.
8/02
22
HF5415
.
123
.
A27
2001eb
Ace, Cathy,1960-
Chartered Institute of Marketing.
20201207095952.0
pn
مطالعه متن کتاب [Book]
Y
