عنوان
پدید آورنده
موضوع
رده
HF5415.2 .U53 2009
HF5415
.
2
.
U53
2009
کتابخانه
محل استقرار
1416595244
9781416595243
b796944
Why we buy :
[Book]
the science of shopping /
Paco Underhill.
Simon & Schuster trade paperback edition; [Updated and revised edition]
New York :
Simon & Schuster Paperbacks.,
2009.
©2009
xii, 306 pages ;
22 cm
"Updated and revised for the internet, the global consumer and beyond".
Includes index.
Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping.
0
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
Consumer behavior.
Marketing research.
Shopping.
Consumer behavior.
Consumer behavior.
Consumer behaviour.
Konsumentpsykologi.
Marketing research.
Marketing research.
Marketing research.
Marknadsundersökning.
Shopping.
Shopping.
Shopping.
Shopping.
658
.
8/34
21
HF5415
.
2
.
U53
2009
Underhill, Paco
20201207094504.0
مطالعه متن کتاب [Book]
Y
