Introduction : the Political Context as Dominant / Richard Voase -- Selling the Difference : Tourism Marketing in Devon and Cornwall, South-west England / Kevin Meethan -- Leisure and Tourism as Political Instruments : the Case of Britain in the 1980s / Nigel Morpeth -- The Influence of Political, Economic and Social Change in a Mature Tourist Destination : the Case of the Isle of Thanet, South-east England / Richard Voase -- Re-planning for Tourism in a Mature Destination; a Note on Mallorca / Marco Antonio Robledo and Julio Batle -- Introduction : the Economic Context as Dominant / Richard Voase -- Tir Cymen and Tir Gofal : Agri-environmental Schemes and Recreational Access in Rural Wales / Alison Lewis -- Developing an Historic Tourist Product : the Case of Loviisa, Finland / Kaija Lindroth and Tuovi Soisalon-Soininen The Älvdalen story : Marketing an Inland Destination in Rural Sweden / Solveig Böhn and Jörgen Elbe -- Introduction : the Sociocultural Context as Dominant / Richard Voase -- From Sport to Spectacle : the Emergence of Football as a Destination Product Attribute / Mick Finn -- Literature, Tourism and the Politics of Nature : the Making of a Grand Site National at La Pointe du Raz, Brittany, France / Nacima Baron-Yelles -- Maturing Markets for Cultural Tourism : Germany and the Demand for the 'Cultural' Destination / Martin Lohmann and Jörn Mundt -- Living in Paradise : Youth Culture and Tourism Development in the Mountains of Austria / Kurt Luger and Patricia East.
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A collection of case studies which provides an insight into the changing nature of tourism in Western Europe is presented. A recurring theme of the book is that new patterns of tourism have emerged as a result of changing ideologies and cultural valuations, rather than in response to consumer trends. The cases are divided into three sections covering: the political context (4 chapters); the economic context (3 chapters) and the sociocultural context (3 chapters).
Tourism in Western Europe.
0851995721
Tourism-- Europe, Western, Case studies.
Leisure Activities.
Behaviour.
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.