Includes bibliographical references (pages 149-159) and index.
The boutique and the mass market / Mark Pimlott -- The shop as market space : the commercial qualities of retail architecture / Sophie Dubuisson-Quellier -- The vicissitudes of the boutique : introduction to the case studies and interviews / David Vernet and Leontine de Wit -- Merchandising for gatherers : interview with Oep Schilling and Vincent Sturkenboom, G-star / David Vernet -- More than just architecture : interview with Eric Carlon, Louis Vuitton / David Vernet -- Case studies: Pfunds Molkerei, Dresden (1891-); Kniz̆, Vienna (1905-12); Bally shoe shop, Paris (1928) -- Grayson, Seattle (1941) -- Olivetti showroom, New York (1954) -- Retti candle shop, Vienna (1965) -- Flos showroom, Milan (1968,1976,1984,1990) -- MacLaren and Westwood, London (1971-80) -- Issey Miyake, Tokyo (1987) -- Comme des Garçons, New York (1988,1998) and various locations (2000) -- Oki-ni, London (2001) -- Camper temporary shop 'walk in progress',various locations (2000) -- Australian homemade ice cream, Amsterdam (2002) -- Duchi sho shop, Scheveningen (2004).
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Retail structure has been subject to a dramatic and ongoing transformation over the past 30 years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. This text presents a critical and theoretical dimension to retail design.