عنوان
پدید آورنده
موضوع
رده
HF5415.126 .T475 2002eb
HF5415
.
126
.
T475
2002eb
کتابخانه
محل استقرار
0080504604
0585450234
0750624280
1136409939
1136409971
113640998X
1138158143
1281028398
6611028390
9780080504605
9780585450230
9780750624282
9781136409936
9781136409974
9781136409981
9781138158146
9781281028396
9786611028398
b796141
Direct marketing in practice /
[Book]
Brian Thomas and Matthew Housden.
Boston :
Butterworth-Heinemann,
©2002.
1 online resource (348 pages) :
illustrations
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Includes bibliographical references (pages 312-316) and index.
Front Cover; Direct Marketing in Practice; Copyright Page; Contents; Acknowledgements; Chapter 1. How direct marketing works; Chapter 2. Developing a direct marketing campaign; Chapter 3. Taking the long-term view; Chapter 4. Collecting customer information; Chapter 5. Using your information; Chapter 6. The marketing database; Chapter 7. How to reach customers and prospects effectively; Chapter 8. Direct marketing and the Internet; Chapter 9. The importance of having an offer; Chapter 10. How to increase responses through more effective creative work; Chapter 11. The importance of testing.
0
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:?Plan a direct marketing campaign?Integrate new technology with conventional direct marketing practice?Maximise the impact, efficiency and return on investment of your activites?Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have us.
Direct marketing in practice.
0750624280
Direct marketing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Direct marketing.
Direct marketing.
BUS-- 026000
BUS-- 043030
BUS-- 043040
658
.
8/4
21
HF5415
.
126
.
T475
2002eb
85
.
40
F713
.
32
bcl
clc
Thomas, Brian,1938-
Housden, Matthew.
Chartered Institute of Marketing.
20201207090331.0
pn
مطالعه متن کتاب [Book]
Y
