عنوان
پدید آورنده
موضوع
رده
HD59 .M64 1998
HD59
.
M64
1998
کتابخانه
محل استقرار
0333987772
9780333987773
b795974
How to manage your global reputation :
[Book]
a guide to the dynamics of international public relations /
by Michael Morley.
Rev. and updated ed.
Basingstoke :
Palgrave,
2002.
xii, 228 pages :
illustrations ;
24 cm
Includes index.
Previous ed. published by: Macmillan, 1998.
1. The global village -- it's here -- 2. Corporate reputation -- 3. Corporate reputation management -- 4. The global voice -- 5. Think global, act local -- 6. The barriers -- 7. The specialization of international public relations -- 8. Issues identification and management -- 9. Crisis and catastrophe communications -- 10. Public affairs -- 11. Sponsorship? Philanthropy? Or promotion? -- 12. The infrastructure of your organization -- 13. The public relations agency -- 14. Research.
0
In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.
Corporations-- Public relations, Case studies.
Corporations-- Public relations.
Corporations-- Public relations.
659
.
289
21
HD59
.
M64
1998
Morley, Michael.
20201207085532.0
مطالعه متن کتاب [Book]
Y
