عنوان
پدید آورنده
موضوع
رده
HF6146.R3 C69 2008eb
HF6146
.
R3
C69
2008eb
کتابخانه
محل استقرار
0786451769
9780786451760
0786433914
9780786433919
b795363
Sold on radio :
[Book]
advertisers in the golden age of broadcasting /
Jim Cox.
Jefferson, N.C. :
McFarland & Co.,
©2008.
1 online resource (x, 322 pages) :
illustrations
Includes bibliographical references (pages 313-315) and index.
Cover; Acknowledgments; Contents; Preface; Part I. The Commercialization of American Network Radio; 1. Ancestors of Radio Advertising; 2. Commercializing the Ether; 3. Ad Agencies: They Held the Whip Hand; 4. Audience Measurement Services: Counting the House; 5. Commercial Copywriters: Persuasive Penmanship; 6. Commercial Spokesmen: They Delivered the Goods; Part II. Patronage of American Network Radio; American Home Products; American Tobacco Company; Andrew Jergens Company; Bristol-Myers Company; Brown & Williamson Tobacco Company; Campbell Soup Company; Coca-Cola Company.
Colgate-Palmolive-Peet CompanyFord Motor Company; General Foods Corporation; General Mills, Inc.; General Motors Company; Kellogg Company; Kraft Foods Company; Lever Brothers Company; Liggett & Myers Tobacco Company; P. Lorillard, Inc.; Miles Laboratories, Inc.; Philip Morris Company; Procter & Gamble Company; Quaker Oats Company; R.J. ReynoldsTobacco Company; Standard Brands, Inc.; Sterling Drug, Inc.; Appendix A: 100 More Advertisers in Radio's Golden Age; Appendix B: Variants That Impacted the Radio Commercial; Appendix C: A Glossary of Advertising and Broadcasting Jargon; Chapter Notes.
0
8
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
MIL
228056
Sold on radio.
9780786433919
Radio advertising-- United States-- History-- 20th century.
Radio broadcasting-- United States-- History-- 20th century.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Radio advertising.
Radio broadcasting.
United States.
7
BUS-- 002000
659
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14/20973
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HF6146
.
R3
C69
2008eb
Cox, Jim,1939-
20201207082451.0
pn
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