عنوان
پدید آورنده
موضوع
رده
HF5414 .C66 2006
HF5414
.
C66
2006
کتابخانه
محل استقرار
1282300636
1576759644
6612300639
9781282300637
9781576759646
9786612300639
1576753832
9781576753835
b795214
Marketing that matters :
[Book]
10 practices to profit your business and change the world /
Chip Conley, Eric Friedenwald-Fishman.
1st ed.
San Francisco, CA :
Berrett-Koehler Publishers,
©2006.
1 online resource (x, 202 pages) :
illustrations
The social venture network series
Includes bibliographical references (pages 183-192) and index.
Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values.
0
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
OverDrive, Inc.
4AB82685-5B62-4797-A377-E8C17DA0D906
Marketing that matters.
9781576753835
Social marketing.
Social responsibility of business.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Social marketing.
Social responsibility of business.
BUS-- 043000
BUS-- 078000
KJS
658
.
8
22
HF5414
.
C66
2006
Conley, Chip.
Friedenwald-Fishman, Eric,1966-
20201207081611.0
pn
مطالعه متن کتاب [Book]
Y
