new rules on value and profit from Silicon Valley /
Mohan Sawhney [and others].
New York :
John Wiley,
2001.
1 online resource (xxiii, 344 pages) :
illustrations
Includes bibliographical references and index.
Where Value Lives in a Networked World -- Inside Technology Incubators -- The Startup Graveyard: 10 Lessons for Avoiding Failure and Secrets for Success -- Valuation Techniques for Internet Firms -- New Economy Metrics: Measuring Intellectual Capital -- Wireless E-Business: Identifying the Next Killer App -- Customer Competencies: Data Mining and Customer Relationship Management -- Electronic Payment Systems: New Opportunities for Value Exchange -- The Music Controversy: Application or Company? -- The Battle for the Last Mile -- Commercializing Genomics -- Epilogue: Venturing Beyond Boundaries -- Appendix A: Diagnostic Tool for Startup Companies.
0
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce. Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance.
TechVenture.
0471414247
New rules on value and profit from Silicon Valley
Business enterprises-- Computer networks-- Management.
Electronic commerce-- California.
Electronic commerce-- Finance.
Electronic commerce.
Venture capital.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Business enterprises-- Computer networks-- Management.