عنوان
پدید آورنده
موضوع
رده
HF5415.5 .U73 2005
HF5415
.
5
.
U73
2005
کتابخانه
محل استقرار
0131913611
9780131913615
b794544
Don't just relate-- advocate! :
[Book]
a blueprint for profit in the era of customer power /
Glen Urban.
Upper Saddle River, New Jersey :
Wharton School Pub.,
©2005.
xvi, 234 pages :
illustrations ;
24 cm
Includes bibliographical references and index.
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
0
Don't just relate-- advocate!
Corporations-- Public relations.
Customer relations.
Corporations-- Public relations.
Corporations-- Public relations.
Customer relations.
Customer relations.
658
.
812
22
HF5415
.
5
.
U73
2005
F713
.
5
clc
Urban, Glen L.
20201207074147.0
مطالعه متن کتاب [Book]
Y
