عنوان
پدید آورنده
موضوع
رده
HF5415.1263 .F86 2004eb
HF5415
.
1263
.
F86
2004eb
کتابخانه
محل استقرار
0789033143
9780789033147
0789023113
0789023121
9780789023117
9780789023124
b794238
Fundamentals of business marketing research /
[Book]
[edited by] David A. Reid, Richard E. Plank.
New York :
Best Business Books,
©2004.
1 online resource (xxiii, 283 pages)
Foundation series in business marketing
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank -- C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman -- Commentary: thoughts on the future of business marketing / David T. Wilson -- Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside -- Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.
0
"In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy, organizational buying behavior and purchasing management, business marketing sciences, products/services, pricing issues, distribution/logistics, and promotion."--Jacket.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Fundamentals of business marketing research.
0789023121
Industrial marketing-- Research.
Marketing research.
BUSINESS & ECONOMICS-- Marketing-- Research.
Business & Economics.
Commerce.
Industrial marketing-- Research.
Marketing & Sales.
Marketing industriel.
Marketing research.
Marketing.
Onderzoeksmethoden.
Recherche en marketing.
BUS-- 043060
658
.
8/3
22
HF5415
.
1263
.
F86
2004eb
85
.
40
bcl
Plank, Richard E.
Reid, David A., (David Alan)
20201207072502.0
pn
مطالعه متن کتاب [Book]
Y
