عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S92 2006
HF5415
.
1265
.
S92
2006
کتابخانه
محل استقرار
1931644373
1931644640
9781931644372
9781931644648
b792908
3G marketing on the internet :
[Book]
third generation internet marketing strategies for online success /
Susan Sweeney, Andy MacLellan, Ed Dorey.
7th ed.
Gulf Breeze, FL :
Maximum Press,
©2006.
1 online resource (x, 200 pages) :
illustrations
"This report was sponsored by IBM. This report utilized information provided by IBM and other companies including publicly available data. This report represents Maximum Press view point and does not necessarily represent IBMs position on these issues."
Includes index.
Includes bibliographical references and index.
Table of Contents; Chapter 1: Industry Overview-A Look at the Internet; Chapter 2: Understanding Your Environment; Chapter 3: Internet Marketing Techniques; Chapter 4: Starting with the Foundation-Your Web Site; Chapter 5: Campaign Execution; Chapter 6: Web Analytics-Learn from the Past, Change the Future; Chapter 7:; About the Authors
0
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website.
OverDrive, Inc.
OverDrive, Inc.
40C2CF7B-C239-4CE1-A868-3A930052F826
3G marketing on the internet.
9781931644372
Three G marketing on the internet
Electronic commerce.
Internet advertising.
Internet marketing.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Electronic commerce.
Internet advertising.
Internet marketing.
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
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HF5415
.
1265
.
S92
2006
Sweeney, Susan,1956-
Dorey, Ed,1976-
MacLellan, Andy,1979-
20201207060815.0
pn
مطالعه متن کتاب [Book]
Y
