عنوان
پدید آورنده
موضوع
رده
HF5415.32 .H54 2009eb
HF5415
.
32
.
H54
2009eb
کتابخانه
محل استقرار
0749458437
9780749458430
9780749454500
b791878
The next big thing :
[Book]
spotting and forecasting consumer trends for profit /
William Higham.
Philadelphia :
Kogan Page Ltd.,
2009.
1 online resource (ix, 261 pages) :
illustrations
Includes bibliographical references and index.
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
0
The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends.
OverDrive, Inc.
Safari Books Online
B8003A9D-3E29-4966-8769-8120EFCD3BDA
CL0500000204
Next big thing.
9780749454500
Consumer behavior-- Forecasting.
New products.
Sales forecasting.
BUSINESS & ECONOMICS-- Consumer Behavior.
Consumer behavior-- Forecasting.
New products.
Sales forecasting.
BUS-- 016000
658
.
8/342
22
HF5415
.
32
.
H54
2009eb
Higham, William.
20201207050941.0
pn
مطالعه متن کتاب [Book]
Y
