عنوان
پدید آورنده
موضوع
رده
HD69.B7 T55 2001eb
HD69
.
B7
T55
2001eb
کتابخانه
محل استقرار
0071381309
1280291990
9780071381307
9781280291999
0071371893
9780071371896
b791684
From bricks to clicks :
[Book]
5 steps to creating a durable online brand /
Serge Timacheff, Douglas E. Rand.
New York :
McGraw-Hill,
©2001.
1 online resource (xvi, 303 pages) :
illustrations
Includes bibliographical references (pages 289-292) and index.
Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
0
The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OverDrive, Inc.
OverDrive, Inc.
31E1E6DC-9090-4EBE-B39F-EC84DD402E78
From bricks to clicks.
0071371893
Advertising.
Brand name products.
Advertising.
Advertising.
Brand name products.
Brand name products.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Internet.
Merken.
Reclame.
Virtuele organisatie.
Websites.
BUS-- 002000
KMC
658
.
8/27
21
HD69
.
B7
T55
2001eb
85
.
40
bcl
Timacheff, Serge.
Rand, Douglas E.
20201207045838.0
pn
مطالعه متن کتاب [Book]
Y
