عنوان

Powerful exhibit marketing :

0470834692

9780470834695

9780470834692

b791643

Powerful exhibit marketing :

[Book]

the complete guide to successful trade shows, conferences and consumer shows /

Barry Siskind.

Ontario :

John Wiley,

2005.

xiv, 301 pages :

illustrations ;

23 cm

Includes index.

Introduction : what is exhibit management? -- pt. 1. Managing the fiscal resources -- Ch. 1. Exhibiting objectives -- Ch. 2. Budgeting and financial management -- Ch. 3. Choosing the right event -- pt. 2. Managing the physical aspects -- Ch. 4. Create your three-dimensional marketing experience -- Ch. 5. Your display -- the nuts and bolts -- Ch. 6. Enhancements -- Ch. 7. Pre-show promotion -- pt. 3. Managing the human resources -- Ch. 8. Pre-show briefing -- Ch. 9. The four stages of boothing -- Ch. 10. Breaking the ice -- Ch. 11. Gathering information -- Ch. 12. Making effective show presentations -- Ch. 13. Disengaging -- Ch. 14. Developing rapport with potential clients -- Ch. 15. Turning leads into business -- Ch. 16. Gathering strategic intelligence at a show.

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The author of this text is arguably the world's leading trade and consumer show expert. Here are an expert's inside secrets for succeeding at trade and consumer shows.

Powerful exhibit marketing.

Marketing.

Trade shows.

Marketing.

Salons professionnels-- Techniques d'exposition.

Event-Marketing

Marketing.

Trade fairs & exhibitions.

Trade shows.

KMTD

Siskind, Barry,1946-

20201207045630.0

[Book]

Y