Leadership, rulership, stewardship, and lemmingship -- When you walk the walk, you show what's really most important -- When you walk the walk, you show what comes first -- When you walk the walk, you show what comes first -- When you walk the walk, you share the struggle and the risk -- When you walk the walk, you gain a firsthand view -- When you walk the walk, every moment is an opportunity to teach, train, and lead -- When you walk the walk, you take steps that every potential follower can follow -- When you walk the walk, you become a leader even without the title, position, or formal authority -- When you walk the walk, you inspire belief -- The "walk-the-walk" personality -- Walking the walk in challenging times.
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According to Deutschman, leadership really has only two elements: what one says and what one does. He also argues that most leader focus too much on words and not enough on setting an example. Here, the author profiles a wide range of leaders who always walked the walk.