عنوان

Cheap :

0749445343

0749449934

9780749445348

9780749449933

b790658

Cheap :

[Book]

the real cost of the global trend for bargains, discounts & consumer choice /

David Bosshart.

Philadelphia :

Kogan Page,

2006.

vii, 197 pages :

illustrations ;

23 cm

Includes index.

Includes bibliographical references and index.

1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.

0

David Bosshart opens consumer's eyes to the problems with cheap goods- namely workers struggling to survive on low wages and company directors making a fortune. He suggests that we must all question our pursuit of unbridled consumer choice and low prices.

Cheap.

Billig.

English

Consumers' preferences.

Cost.

Discount.

Globalization.

Marketing.

Consumentengedrag.

Consumers' preferences.

Cost.

Discount.

Globalisierung.

Globalization.

Kortingen.

Marketing.

Preispolitik.

Prijsconcurrentie.

Trend.

Verbraucherverhalten.

Bosshart, David.

20201207040154.0

[Book]

Y