Gavin C. Reid, Lowell R. Jacobsen and Margo E. Anderson.
New York :
Routledge,
1993.
xii, 211 pages ;
23 cm
Includes bibliographical references (pages 204-207) and index.
Pt. I. Introduction. 1. The small business enterprise -- Pt. II. Case profiles. 2. Low market concentration. 3. Medium market concentration. 4. High market concentration -- Pt. III. Comparative analysis. 5. Competitive forces. 6. Competitive and defensive strategies. 7. Financial considerations of competitive advantage -- Pt. IV. Conclusion. 8. A grounded view of small business -- Appendix: summary of instrumentation.
2
A new analytical approach to small firms' cases, which uses primary source data to present detailed profiles on small businesses.