عنوان
پدید آورنده
موضوع
رده
HD59.2 .B87 1999eb
HD59
.
2
.
B87
1999eb
کتابخانه
محل استقرار
0313389993
0585384169
9780313389993
9780585384160
027596471X
031300420X
156720192X
9780275964719
9780313004209
9781567201925
b789839
Corporate community relations :
[Book]
the principle of the neighbor of choice /
Edmund M. Burke ; foreword by Raymond V. Gilmartin.
Westport, Conn. :
Quorum Books,
1999.
1 online resource (xviii, 185 pages) :
illustrations
Includes bibliographical references (pages 173-174) and index.
Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
0
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Corporate community relations.
156720192X
Corporate image.
Public relations.
Social responsibility of business.
Entreprises-- Image.
Entreprises-- Relations publiques.
Entreprises-- Responsabilité sociale.
BUSINESS & ECONOMICS-- Development-- Sustainable Development.
Corporate image.
Corporate image.
Public relations.
Public relations.
Social responsibility of business.
Sociale verantwoordelijkheid.
BUS-- 072000
658
.
4/08
21
HD59
.
2
.
B87
1999eb
Burke, Edmund M.
20201207031314.0
pn
مطالعه متن کتاب [Book]
Y
