Includes bibliographical references (pages 225-249) and index.
The cycle -- Building blocks -- Creation -- Promotion -- Coverage and feedback -- Completing the cycle.
0
"How do politicians try to shape their news coverage? Patrick Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: Leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another." "Sellers uses diverse evidence, from participant observation and press secretary interviews to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress."--Jacket.
MIL
238660
Cycles of spin.
9780521755993
United States.-- Reporters and reporting.
United States.
USA
Communication in politics-- United States.
Press and politics-- United States.
Communication in politics.
Government - U.S.
Informationsfluss
Informelle Kommunikation
Law, Politics & Government.
Political Institutions & Public Administration - U.S., Legislative Branch.
POLITICAL SCIENCE-- Government-- Legislative Branch.