عنوان
پدید آورنده
موضوع
رده
G155.A1 P545 2004
G155
.
A1
P545
2004
کتابخانه
محل استقرار
0080443060 (hbk.)
9780080443065 (hbk.)
b789474
Destination marketing organisations /
[Book]
by Steven Pike, School of Advertising, Marketing & Public Relations, Queensland University of Technology, Australia.
First edition.
San Diego, CA :
Elsevier,
2004.
©2004
240 pages :
illustrations ;
25 cm.
Advances in tourism research
Includes bibliographical references (pages 197-219) and indexes.
1. Introduction to destination marketing organisations -- 2. The rationale for destination marketing organisations -- 3. DMO roles and structure -- 4. Destination branding -- 5. Destination image -- 6. Destination positioning -- 7. Destination marketing -- 8. DMOs, disasters and crises -- 9. Performance measures.
0
Place marketing.
Tourism-- Marketing.
Marketing territorial.
Tourisme-- Marketing.
Place marketing.
Tourism-- Marketing.
HF
338
.
47910688
22
G155
.
A1
P545
2004
Pike, Steven
20201207025648.0
rda
مطالعه متن کتاب [Book]
Y
