عنوان
پدید آورنده
موضوع
رده
HF5415.15 .A89 2006eb
HF5415
.
15
.
A89
2006eb
کتابخانه
محل استقرار
1281244597
1412908647
1412908655
1446212386
1847878024
9781281244598
9781412908641
9781412908658
9781446212387
9781847878021
1412908647
1412908655
b789174
Product and services management /
[Book]
George J. Avlonitis and Paulina Papastathopoulou.
Thousand Oaks, Calif. :
SAGE,
2006.
1 online resource (viii, 270 pages) :
illustrations
Includes bibliographical references and index.
Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services.
0
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
Product and services management.
Product management.
Produits commerciaux-- Gestion.
BUSINESS & ECONOMICS-- Production & Operations Management.
Product management.
TECHNOLOGY & ENGINEERING-- Industrial Engineering.
TECHNOLOGY & ENGINEERING-- Industrial Technology.
BUS-- 087000
KMP, KMML
TEC-- 009060
TEC-- 018000
658
.
5
22
HF5415
.
15
.
A89
2006eb
Avlonitis, George J.
Papastathopoulou, Paulina.
20201207023914.0
pn
مطالعه متن کتاب [Book]
Y
