عنوان
پدید آورنده
موضوع
رده
HF5827.2 .T76 2010eb
HF5827
.
2
.
T76
2010eb
کتابخانه
محل استقرار
0071637109
9780071637107
0071635599
9780071635592
b788866
Repositioning :
[Book]
marketing in an era of competition, change and crisis /
Jack Trout with Steve Rivkin.
New York :
McGraw-Hill,
©2010.
1 online resource (iv, 217 pages)
Includes bibliographical references and index.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
OverDrive, Inc.
OverDrive, Inc.
EA2BEA55-1895-4304-960C-A34836900188
Repositioning.
9780071635592
Competition.
Marketing.
Positioning (Advertising)
Strategic planning.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Competition.
Marketing.
Positioning (Advertising)
Strategic planning.
BUS-- 002000
659
.
1/11
22
HF5827
.
2
.
T76
2010eb
Trout, Jack.
Rivkin, Steve,1947-
20201207022125.0
pn
مطالعه متن کتاب [Book]
Y
