The history of search-engine optimization -- 1. Getting started with search-engine optimization -- 2. Keyword generation -- 3. Creating pages -- 4. Basic web site structure -- 5. Advanced web site structuring -- 6. Creating content -- 7. Creating communities -- 8. Building links -- 9. Using Google analytics -- 10. Social media optimization -- 11. Creating pay-per-click campaigns -- 12. Optimizing PPC campaigns through quality score optimization -- 13. Optimizing for other search engines -- 14. Monetizing traffic -- 15. Installing SEO plug-ins -- 16. Index.
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A guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: * Analyzing your competition * Researching and analyzing keywords * Developing your link building skills * Setting up blogs and communities * Using Google Analytics * Networking with Facebook and MySpace * Boosting traffic with Digg and StumbleUpon * Setting up pay-per-click campaigns * Discovering ways to monetize Web traffic * Installing valuable SEO plug-ins Extra Apply It * "Apply It" and "Extra" sidebars highlight useful tips * High-resolution screen shots demonstrate each task * Succinct explanations walk you through step by step * Two-page lessons break big topics into bite-sized modules.
OverDrive, Inc.
Safari Books Online
5DFDA90B-DCDB-4378-98FE-F57496639C99
CL0500000042
Search engine optimization.
Internet marketing.
Internet searching.
Search engines.
COMPUTERS-- Online Services.
COMPUTERS-- System Administration-- Storage & Retrieval.