عنوان

Foundations of corporate success :

0191521647

9780191521645

019828781X

019828988X

9780198287810

9780198289883

b788290

Foundations of corporate success :

[Book]

how business strategies add value /

John Kay.

New York :

Oxford University Press,

1993.

1 online resource (xviii, 416 pages)

Includes bibliographical references.

Part I. Corporate success -- 1. The structure of strategy -- 2. Adding value -- Part II. Business relationships -- 3. Co-operation and co-ordination -- 4. Relationships and contracts -- Part III. Distinctive capabilities -- 5. Architecture -- 6. Reputation -- 7. Innovation -- 8. Strategic assets -- Part IV. From distinctive capabilities to competitive advantage -- 9. Markets -- 10. Mergers -- 11. Sustainability -- 12. Appropriability -- 13. The value of competitive advantage -- Appendix: Added value statements -- Part V. Competitive strategies -- 14. Pricing and positioning, 1 -- 15. Pricing and positioning, 2 -- 16. Advertising and branding -- 17. Vertical relationships -- Part VI. The strategic audit -- 18. The industry -- 19. The firm -- 20. The nation -- Part VII. The future of strategy -- 21. A brief history of business strategy -- 22. Conclusions -- Value of Ecu at 1st January 1992.

0

Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.

eBook Library

EBL121047

Foundations of corporate success.

019828781X

Business planning.

Corporations-- Finance.

Organizational effectiveness.

Success in business.

Corporations-- Finance.

Organizational effectiveness.

Success in business.

BUSINESS & ECONOMICS-- Strategic Planning.

Business planning.

Corporations-- Finance.

Erfolg

Erfolgsplanung

Financement de l'entreprise.

Gouvernance d'entreprise.

Management

Multinationales.

Organisation de l'entreprise.

Organisationsgestaltung

Organizational effectiveness.

Strategische planning.

Success in business.

Unternehmenserfolg

Unternehmenspolitik

BUS-- 063000

65.012.2

658.011

Kay, J. A., (John Anderson)

20201207015255.0

pn

[Book]

Y