عنوان
پدید آورنده
موضوع
رده
HF5415.135 .D66 2006
HF5415
.
135
.
D66
2006
کتابخانه
محل استقرار
0080501265
075068013X
1136420509
1136420541
113642055X
9780080501260
9780750680134
9781136420504
9781136420542
9781136420559
b787972
Strategic marketing decisions 2006-2007 /
[Book]
Isobel Doole and Robin Lowe.
Oxford, U.K. :
Butterworth Heinemann,
2006.
1 online resource (xi, 306 pages) :
illustrations
CIM Coursebook 06/07
"Professional Certificate in Marketing 2006-2007 Syllabus."
Includes index.
Includes bibliographical references and index.
Unit 1. Introduction to strategic marketing decisions -- unit 2. Challenging traditional strategic thinking -- unit 3. Competitive strategy as a learning process -- unit 4. Developing corporate-wide marketing innovation -- unit 5. Decisions for a new strategic marketing direction -- unit 6. Strategic decisions for global development -- unit 7. Developing innovative strategies to achieve global fast growth -- unit 8. Building portfolio value : branding, products and services -- unit 9. Integrated communications and relationship development -- unit 10. Using the extended organization to add port folio value -- unit 11. Financial appraisal for strategic marketing decisions -- unit 12. Achieving a sustainable competitive advantage.
0
Strategic marketing decisions2006-2007.
9780750680134
Official CIM coursebook
Marketing-- Decision making.
Marketing-- Management-- Examinations, Study guides.
Marketing-- Management.
Strategic planning-- Examinations, Study guides.
Strategic planning.
Marketing-- Decision making.
Marketing-- Management-- Examinations.
Marketing-- Management.
Strategic planning.
658
.
802
22
HF5415
.
135
.
D66
2006
Doole, Isobel.
Lowe, Robin,1945-
Chartered Institute of Marketing.
20201207013711.0
pn
مطالعه متن کتاب [Book]
Y
