"Professional Certificate in Marketing 2006-2007 Syllabus."
Includes index.
Includes bibliographical references and index.
Unit 1. Introduction to strategic marketing decisions -- unit 2. Challenging traditional strategic thinking -- unit 3. Competitive strategy as a learning process -- unit 4. Developing corporate-wide marketing innovation -- unit 5. Decisions for a new strategic marketing direction -- unit 6. Strategic decisions for global development -- unit 7. Developing innovative strategies to achieve global fast growth -- unit 8. Building portfolio value : branding, products and services -- unit 9. Integrated communications and relationship development -- unit 10. Using the extended organization to add port folio value -- unit 11. Financial appraisal for strategic marketing decisions -- unit 12. Achieving a sustainable competitive advantage.
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Strategic marketing decisions2006-2007.
9780750680134
Official CIM coursebook
Marketing-- Decision making.
Marketing-- Management-- Examinations, Study guides.