Success through legacy and globalization -- Strategy through executive team -- How Nokia's values, culture, and people contribute to success -- Building a globally networked matrix organization -- Innovating globally via R & D networks -- Developing strategic capabilities across the world -- How Nokia is growing and transforming its business areas -- Competing in global markets: the rise of large emerging economies -- How Nokia seeks to sustain leadership.
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact,