Entrepreneurs create the future -- Before you start writing your plan: asking the right questions -- Getting started -- Industry: zoom lens on opportunity -- Company and product description: selling your vision -- Marketing plan: Reaching the customer -- Operations and development: execution -- Team: the key to success -- The critical risks and offering plan sections -- Financial plan: telling your story in numbers.
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"Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket.