عنوان
پدید آورنده
موضوع
رده
HF5415.13 .D848 2009eb
HF5415
.
13
.
D848
2009eb
کتابخانه
محل استقرار
0470443790
0470443804
078799832X
6612027983
9780470443798
9780470443804
9780787998325
9786612027987
b786460
The marketing accountability imperative :
[Book]
driving superior returns on marketing investments /
Michael E. Dunn with Chris Halsall.
1st ed.
San Francisco :
Jossey-Bass,
©2009.
1 online resource (xiv, 450 pages) :
illustrations
Includes bibliographical references and index.
Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.
0
MIL
OverDrive, Inc.
202798
3E42AC00-9EB7-4017-A246-071F39C976CB
Marketing accountability imperative.
078799832X
Marketing-- Cost effectiveness.
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Cost effectiveness.
Marketing-- Management.
BUS-- 043000
BUS-- 078000
658
.
8
22
HF5415
.
13
.
D848
2009eb
Dunn, Michael, (Michael Edward)
Halsall, Chris,1967-
20201207001440.0
pn
مطالعه متن کتاب [Book]
Y
