عنوان
پدید آورنده
موضوع
رده
HD59.2 .D34 2003eb
HD59
.
2
.
D34
2003eb
کتابخانه
محل استقرار
1280233370
1423717864
1854182722
1854184628
6610233373
9781280233371
9781423717867
9781854182722
9781854184627
9786610233373
1854182722
b786047
Managing corporate reputation :
[Book]
a specially commissioned report /
John Dalton and Susan Croft.
London :
Thorogood,
©2003.
1 online resource (259 pages) :
illustrations.
Thorogood professional insights
The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF -- The International Trust Fund for demining and mine victims assistance -- Slovenia; Case study 6 The HSBC global education challenge -- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty
0
8
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
Managing corporate reputation.
1854182722
Business names.
Corporate image.
Corporations-- Moral and ethical aspects.
Risk management.
Social responsibility of business.
BUSINESS & ECONOMICS-- Public Relations.
Business names.
Corporate image.
Corporations-- Moral and ethical aspects.
Risk management.
Social responsibility of business.
BUS-- 052000
659
.
2
22
HD59
.
2
.
D34
2003eb
Dalton, John M.,1942-
Croft, Susan.
20201206235251.0
pn
مطالعه متن کتاب [Book]
Y
