عنوان
پدید آورنده
موضوع
رده
Z718.2.U6 P44 2005eb
Z718
.
2
.
U6
P44
2005eb
کتابخانه
محل استقرار
0838909000
0838998259
9780838909003
9780838998250
b785938
Going places with youth outreach :
[Book]
smart marketing strategies for your library /
Angela B. Pfeil.
Chicago :
American Library Association,
2005.
1 online resource (viii, 119 pages) :
illustrations
Includes bibliographical references (pages 111-114) and index.
What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.
0
Corporations know that marketing to kids is big business-with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
Going places with youth outreach.
0838909000
Children's libraries-- United States-- Marketing.
Library outreach programs-- United States.
Bibliothèques pour enfants-- États-Unis-- Marketing.
Bibliothèques-- Services à la collectivité-- États-Unis.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Library outreach programs.
United States.
7
LAN-- 025000
021
.
2/0973
22
Z718
.
2
.
U6
P44
2005eb
Pfeil, Angela B.
20201206234756.0
pn
مطالعه متن کتاب [Book]
Y
