عنوان
پدید آورنده
موضوع
رده
HD57.7 .C488 2010eb
HD57
.
7
.
C488
2010eb
کتابخانه
محل استقرار
074945864X
1282466259
6612466251
9780749458645
9781282466258
9786612466250
0749454857
9780749454852
b785565
Building the value machine :
[Book]
transforming your business through collaborative customer partnerships /
Peter Cheverton.
Philadelphia :
Kogan Page,
2010.
1 online resource (xiii, 225 pages) :
illustrations (some color)
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
0
Building the Value Machine represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Building the Value Machineshows you how to target your customers effectively, match the capabilities of the business with the needs of the customer and align all the business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between their o.
OverDrive, Inc.
Safari Books Online
678F8B87-CF6F-4D34-9143-878369608E88
CL0500000204
Building the value machine.
9780749454852
Customer services.
Leadership.
Marketing.
BUSINESS & ECONOMICS-- Corporate Governance.
BUSINESS & ECONOMICS-- Leadership.
BUSINESS & ECONOMICS-- Organizational Development.
BUSINESS & ECONOMICS-- Workplace Culture.
Customer services.
Leadership.
Marketing.
BUS-- 071000
BUS-- 097000
BUS-- 103000
BUS-- 104000
658
.
4
22
HD57
.
7
.
C488
2010eb
Cheverton, Peter.
20201206232711.0
pn
مطالعه متن کتاب [Book]
Y
