عنوان
پدید آورنده
موضوع
رده
HV41.9.U5 K57 2007
HV41
.
9
.
U5
K57
2007
کتابخانه
محل استقرار
0787984558
9780787984557
b784570
Fundraising for social change /
[Book]
Kim Klein.
5th ed., rev. & expanded.
San Francisco :
Jossey-Bass, a Wiley Imprint,
©2007.
xv, 527 pages :
illustrations ;
24 cm.
Chardon press series
Includes bibliographical references (pages 497-503) and index.
Fundraising framework -- Strategies for acquiring and keeping donors -- Strategies for upgrading donors -- Fundraising campaigns -- Fundraising management -- You, the fundraiser -- Budgeting and planning -- Special circumstances.
0
"This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology?e-mail, online giving, and blogs?and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically"--Publisher website (July 2007).
Fundraising for social change.
Fund raising-- United States.
Nonprofit organizations-- United States-- Finance.
Fund raising-- United States.
Fund raising.
Nonprofit organizations-- Finance.
Nonprofit organizations.
United States.
7
361
.
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22
HV41
.
9
.
U5
K57
2007
Klein, Kim.
20201206224022.0
مطالعه متن کتاب [Book]
Y
