عنوان

An introduction to market & social research :

0749443774

0749450355

1429467460

9780749443771

9780749450359

9781429467469

0749443774

b784493

An introduction to market & social research :

[Book]

planning & using research tools & techniques /

Karen Adams & Ian Brace.

Philadelphia :

Kogan Page,

2006.

1 online resource (iv, 154 pages)

Includes bibliographical references (page 149) and index.

Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.

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An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.

OverDrive, Inc.

Introduction to market & social research.

9780749443771

Introduction to market and social research

Marketing research.

BUSINESS & ECONOMICS-- Marketing-- Research.

Marketing research.

BUS-- 043060

Adams, Karen,1946-

Brace, Ian,1949-

20201206223740.0

pn

[Book]

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