عنوان
پدید آورنده
موضوع
رده
HF5415.2 .S83 2005eb
HF5415
.
2
.
S83
2005eb
کتابخانه
محل استقرار
1845440986
1845442601
9781845440985
9781845442606
b784373
The state of research in marketing /
[Book]
guest editors, Nick Lee and John Saunders.
Bradford, England :
Emerald Group Pub.,
©2005.
1 online resource (177 pages)
European journal of marketing,
v. 39, no. 3/4
0309-0566 ;
Includes bibliographical references.
Whither research in marketing? -- Where are we and where are we going? The status and future of research in marketing -- Beyond incommensurability? Empirical expansion on diversity in research -- Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research -- Qualitative research in marketing road-map for a wilderness of complexity and unpredictability -- The rise and fall of the Latin Square in marketing: a cautionary tale -- Equivalence of survey data : relevance for international marketing -- The evolution of "classical mythology" within marketing meaure development -- Long life to marketing research: a postmodern view.
0
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
Marketing.
Research.
Marketing.
Research.
658
.
8/3
22
HF5415
.
2
.
S83
2005eb
Lee, Nick,1975-
Saunders, John, (Emeritus professor of marketing)
20201206223207.0
pn
مطالعه متن کتاب [Book]
Y
