Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
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"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket.
OverDrive, Inc.
A8A77BA6-04B4-4FA0-BC9B-D00D40864BEA
Franchising dreams: the lure of entrepreneurship in America.
9780226051901
Entrepreneurship-- United States.
Franchises (Retail trade)-- United States-- Management.
Franchises (Retail trade)-- United States, Case studies.
New business enterprises-- United States-- Management.
Concessions (Commerce de détail)-- États-Unis-- Gestion.
Concessions (Commerce de détail)-- États-Unis, Cas, Études de.