عنوان
پدید آورنده
موضوع
رده
HF5438.25 .J63 2009
HF5438
.
25
.
J63
2009
کتابخانه
محل استقرار
0273720651
9780273720652
b783603
Selling and sales management /
[Book]
David Jobber, Geoffrey Lancaster.
8th ed.
New York :
Prentice Hall/Financial Times,
2009.
xx, 546 pages :
illustrations ;
25 cm
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
0
Logically structured, this book covers the practice of selling, sales channels, recruitment and training, and sales control. This edition places particular emphasis on the international aspects of selling and sales management.
Sales management.
Selling.
Sales management.
Selling.
Verkauf
658
.
8/1
22
HF5438
.
25
.
J63
2009
QP
620
QP
621
rvk
rvk
Jobber, David,1947-
Lancaster, Geoffrey,1938-
20201206215428.0
مطالعه متن کتاب [Book]
Y
