Includes access code to South-Western's Economic Applications Web site (e-con @pps).
Includes bibliographical references and index.
1. Overview of managerial economics: Introduction -- Basic economic relations -- Statistical analysis of economic relations -- 2. Demand analysis and estimation: Demand and supply -- Demand analysis and estimation -- Forecasting -- 3. Production and competitive markets: Production analysis and compensation policy -- Cost analysis and estimation -- Linear programming -- Competitive markets -- Performance and strategy in competitive markets -- 4. Imperfect competition: Monoploy and monopsony -- Monopolistic competition and oligopoly -- Game theory and competitive strategy -- Pricing practices -- 5. Long-term investment decisions: Risk analysis -- Capital budgeting -- Government in the markey economy.